Let’s get the cliché out of the way: yes, becoming a business coach can give you freedom, flexibility, and the chance to work in sweatpants without judgment. But if that’s your only motivation, there are easier ways (consulting, online courses, becoming a TikTok guru with a ring light and a dream).
So, why business coaching? Like actually?
Because if you’ve been around the business block a few times—seen some wins, taken a few hits, failed more than you would like to admit and procrastinated like your life depended on it — you’ve got something way more valuable than just “experience.” You’ve got clarity and focus, and more importantly, the ability to help other people find theirs.
You’re Basically a BS Filter (With Strategy)
Let’s be honest—running a business is messy. People get stuck in their heads, second-guess every decision, and spin in circles until they’re dizzy with self-doubt. Enter you: the coach. The perspective-bringer. The reality-checker.
You help cut through the noise and ask the questions no one else is asking.
(“Hey, why are you launching another offer when your current one isn’t selling?”)
See? Helpful and slightly uncomfortable. That’s your sweet spot.
You Get Paid to Help People Not Screw Themselves Over
Most entrepreneurs don’t need more ideas. They need accountability. They need focus. They need someone who’ll call them out when they’re about to self-sabotage again, but still believe in them enough to push them forward.
They need someone who can help them create a plan of action and then hold them truly accountable for doing what they said they would. No excuses. No, the dog ate my paper. And when that’s your job? It’s kind of addicting. (In the good way. Not in the “seven espressos before noon” way.)
You’re Building Businesses Through People
Coaching isn’t about fixing businesses—it’s about empowering the humans who run them. And if you’re the kind of person who gets fired up seeing someone finally get it—finally connect the dots and start owning their genius—then this gig hits different.
You don’t just grow brands. You grow confidence, clarity, and leadership. (Which, by the way, tends to boost revenue. A nice side effect.)
Your Past Mistakes Become a Feature, Not a Flaw
All those failures? Missteps? Awkward team meetings that could’ve been emails? Congrats—you’ve just earned your street cred. Business coaching is one of the rare careers where the mess you’ve been through becomes a map for someone else.
Your hard-earned lessons become shortcuts for your clients. And that’s pretty priceless.
Final Thought: Coaching Isn’t for Everyone, But It Might Be for You
Here’s the truth: not everyone should be a business coach. It takes patience, emotional intelligence, and the ability to listen without immediately jumping into “let me fix it” mode.
But if you’ve got the heart of a teacher, the brain of a strategist, and the soul of a hype-person—this might be the most fulfilling job you’ll ever do.
And bonus? You get to help people become the version of themselves they didn’t know they had in them. Contact me if this resonates with you.
(Which, let’s be honest, beats sitting in meetings about meetings all day.)