As someone who has navigated the challenging yet rewarding path of business coaching for over 14 years, I’ve seen many fellow coaches struggle and, unfortunately, fail. It’s a tough industry, and despite the best intentions and hard work, not everyone makes it. Clients are looking for coaches who can truly help them reach their goals of time and financial freedom. Clients hire coaches because they want to see real, measurable improvements in their business, and have often been burned by coaches who don’t have the tools and systems to get the results they promise.
Early in my career, I assumed that my past business experience was enough to sustain my coaching practice. I quickly learned that the business world is dynamic, and staying static means falling behind. Continuous learning and investing in the right tools and systems are crucial. I began taking courses, attending workshops, and seeking out state-of-the-art, world-class tools that could help me demonstrate my value before a business owner hired me.
Today, my wife Pam Lippitt and I, together with our business partner, help coaches and consultants create a steady stream of qualified business owners’ leads, convert a significant portion of those leads into well-paying clients ($440-$1,170 per hour or $24,000-$64,000 per year), and assist those coaches in navigating the challenging process of putting business growth plans into action. We are Business Growthology™ and we’re going to train a few hand-selected Virtual Business Advisors on a proven, results-based program that allows our advisors to sign up all the small business advising/coaching clients they can handle, and more importantly, get their clients real, quantifiable results.
We train our advisor to not rely on referrals and word-of-mouth for their leads. We have several proven methods that allow our advisors to consistently and predictably generate as many leads as they can handle. But maybe more importantly, our method has business owners willing and eager to meet with our advisors. We also have joint venture programs that have business brokers, accountants, commercial insurance agents, commercial real estate agents, business attorneys, and others gladly sending you business owners to meet with.
The path to becoming a successful business coach is fraught with challenges. However, failure is not the end. It’s a learning opportunity. By identifying and addressing these pitfalls, you can set yourself up for success. Focus on continuous improvement, clear positioning, effective marketing, state-of-the-art tools, and delivering real value to your clients. Remember, every failure is a stepping stone to success if you’re willing to learn and adapt. Keep pushing forward, stay committed to your growth, and you’ll find your place in the competitive, but potentially lucrative, world of business coaching.
Scott Lippitt has over 25 years of experience in marketing and advertising for some of the biggest brands in the US, such as Progressive Insurance, Black & Decker, Hallmark, Hershey’s, Arby’s, Dunkin’ Donuts, Old Spice.
Fifteen years ago, he and his wife Pam got tired of turning millionaires into billionaires (or at the bare minimum, multi-millionaires)… ‘they weren’t that grateful nor were they that generous!” So, they turned their attention from helping Wall Street to helping Main Street.
Now, Scott Lippitt works with small business owners to help them double and even triple their profit while spending little to no additional monies on marketing to do so. He also offers a program that provides advisors, consultants, and coaches with the tools, training, and support to generate a consistent flow of qualified leads and predictably convert those leads into high-paying clients ($440-$1,180 per hour!) To learn more or to contact Scott, go to www.businessgrowthology.com or email info@businessresultants.com.