As a business coach who has worked extensively with small business owners for almost 15 years, I’ve come to understand the importance of demonstrating a clear Return on Investment (ROI) for the services I provide. For many entrepreneurs, especially those operating on tight budgets, every expenditure needs to be justified by tangible results. It must be an investment in themselves and their business; not merely another expense.
We are angered by fake experts and inexperienced “gurus” that take small business owners’ hard-earned money and leave them worse off than where they found them. They harm the entire coaching industry and contaminate the impression of business coaching for those who are truly qualified and actually help small business owners get real results.
Small business owners are inherently cautious about where they allocate their resources. They need to be convinced that any investment they make, whether it’s in coaching services or marketing initiatives, will deliver a positive return. By demonstrating a clear ROI, I’m able to build trust and confidence with my clients… and so are other business coaches we train and support.
NO MORE EMPTY PROMISES. We are all about improving the ability of coaches to create positive change; where being a “business coach” carries real meaning and respect, and is more than a mere title. It means you are qualified and able to help business owners implement strategies that provide them with the time and financial freedom they dreamt of when they first started their businesses. It’s a testament to your commitment to excellence and your ability to help generate quantifiable results.
Showing a clear ROI helps align the goals and expectations of both the small-business owner and the business coach. It ensures that everyone is on the same page regarding the desired outcomes and the metrics used to measure success. This alignment is essential for establishing a productive and mutually beneficial coaching relationship.
In my experience, setting clear expectations from the outset and outlining specific ROI metrics helps prevent misunderstandings and ensures that both parties are working towards the same objectives. It creates a roadmap for success and provides a framework for evaluating progress along the way.
Small-business owners want to know that their investment in business coaching will yield tangible results that directly benefit their business. By showing a clear ROI, myself, and the other coaches we train and support, are able to demonstrate the value and impact of our services in concrete terms.
For small-business owners, every dollar spent needs to have a clear purpose and justification. By showing a clear ROI, I provide small-business owners with the evidence they need to justify their investment in coaching to themselves, their stakeholders, and their employees.
We provide you with our very own state-of-the-art PROFITCOACH™ platform. It was designed by business coaches for business coaches to be your one-stop business coaching command center. PROFITCOACH Business Center™ is the world’s first and ONLY Enterprise Application Software built by Business Coaches for Business Coaches. It was designed and created to be “Your One Stop Business Command Center” to manage and operate every aspect of your coaching business…all in one centralized location. No longer will you need to master multiple pieces of software. This has resulted in the production of highly qualified business coaches that deliver extraordinary results.
If you are not using software to manage your coaching business, you will become extinct. Business owners demand excellence. Excellence means producing results… PERIOD
In addition, our PROFITUNIVERSITY™ provides you with the option of “enrolling” struggling business owners into an extremely affordable, “self-guided”, DIY business coaching program where they can receive access to the strategy videos and workbooks our advisors use to train, teach, and coach their one-on-one and group clients to build successful and highly profitable businesses. Best of all, our PROFITCOACH™ business center handles all the administration and payment processing for you… so this program is totally hands-free and passive for you.
Demonstrating a clear ROI is critical for small-business owners because it builds trust and confidence, aligns goals and expectations, demonstrates value and impact, and justifies the investment. As a business coach, it’s our responsibility to show our clients how our services will directly contribute to their success and help them achieve their business objectives. Are you able to demonstrate with clear numbers the percent ROI that your services will have for your small business owner prospects?
By focusing on the bottom line and providing tangible evidence of the ROI, our coaches have been able to dramatically increase the closing rate (or the percentage of prospects that turn into high-paying clients) by empowering small-business owners to make informed decisions about investing in business coaching services. Ultimately, it’s about delivering measurable results that drive real growth and success for their businesses.
Scott Lippitt has over 25 years of experience in marketing and advertising for some of the biggest brands in the US, such as Progressive Insurance, Black & Decker, Hallmark, Hershey’s, Arby’s, Dunkin’ Donuts, and Old Spice.
Fifteen years ago, he and his wife Pam got tired of turning millionaires into billionaires (or at the bare minimum, multi-millionaires)… ‘they weren’t that grateful nor were they that generous!” So, they turned their attention from helping Wall Street to helping Main Street.
Now, Scott Lippitt works with small business owners to help them double and even triple their profit while spending little to no additional monies on marketing to do so. He also offers a program that provides advisors, consultants, and coaches with the tools, training, and support to generate a consistent flow of qualified leads and predictably convert those leads into high-paying clients ($440-$1,180 per hour!) To learn more or to contact Scott, go to www.businessgrowthology.com or email info@businessresultants.com.