Whether it’s life coaching, business coaching, or any other niche, success isn’t solely determined by your expertise or your ability to inspire and help others reach their goals. While these elements are undoubtedly crucial, they must be coupled with a robust and reliable business development process. Without this, even the most talented coaches can struggle to sustain and grow their practice.
Stability. In the often unpredictable world of coaching, having a structured approach to acquiring and retaining clients is critical and mandatory to have a successful coaching practice. Here at Business Growthology™, we have several proven methods that allow our advisors to consistently and predictably generate as many leads as they can handle. We have joint venture programs that have business brokers, accountants, commercial insurance agents, commercial real estate agents, business attorneys, and others gladly sending you business owners to meet with.
We also provide our business coaches and their clients with our Business Academy or PROFITUNIVERSITY™. It was designed to provide coaches with the option of “enrolling” struggling business owners into a “self-guided”, DIY coaching program where they can receive access to the strategy videos and workbooks our advisors use to train, teach, and coach their one-on-one and group clients to build successful and highly profitable businesses. This is both a passive income opportunity for our business coaches and takes some of the training burden off their shoulders.
Having a consistent and predictable business development and coaching delivery system that works for your business coaching practice and your clients, allows you to forecast growth, generate a consistently high income for you and your family, and be able to scale your practice. Also, your success and the confidence that comes with that success, will send the right, magnetic image to your clients that will foster a sense of trust.
In addition, you must have a smooth transition for onboarding clients to strengthen their impression of you as a competent and well-organized business coach. Credibility and trust are developed via consistency, and these are necessary for client retention and recommendations/referrals.
Imagine the impact of a client onboarding process that is smooth and predictable. From initial contact, clear communication, and easy scheduling, to consistent follow-ups, every touchpoint reassures clients that they are in good hands. This experience not only meets their immediate needs but also sets the stage for a long-term relationship built on trust. Clients thrive on consistency and so does your business. When your clients have clarity and know what to expect, it reduces anxiety and increases satisfaction.
In summary, having a predictable and consistent business development process ensures that precious leads aren’t wasted and you have the highest engagement rate possible. Consistency in service delivery means that all clients experience your best practices. Over time, these best practices become refined and ingrained in your process, continually improving the quality of service you provide and the results you obtain. Happy clients are more likely to recommend you to others, further boosting your business through positive word-of-mouth.
In essence, a well-structured business development process enables coaches to not only survive but thrive. It creates a professional and trustworthy image, streamlines operations, allows for measurable improvements, and enhances the client experience.
Scott Lippitt has over 25 years of experience in marketing and advertising for some of the biggest brands in the US, such as Progressive Insurance, Black & Decker, Hallmark, Hershey’s, Arby’s, Dunkin’ Donuts, Old Spice.
Fifteen years ago, he and his wife Pam got tired of turning millionaires into billionaires (or at the bare minimum, multi-millionaires)… ‘they weren’t that grateful nor were they that generous!” So, they turned their attention from helping Wall Street to helping Main Street.
Now, Scott Lippitt works with small business owners to help them double and even triple their profit while spending little to no additional monies on marketing to do so. He also offers a program that provides advisors, consultants, and coaches with the tools, training, and support to generate a consistent flow of qualified leads and predictably convert those leads into high-paying clients ($440-$1,180 per hour!) To learn more or to contact Scott, go to www.businessgrowthology.com or email info@businessresultants.com.